Visitors are looking for an experience. – Of course they do!
But, In the 21st century, being a passive observer is no longer enough. Visitors crave more than simply listening to beautiful stories—they want to be part of the action. They’re looking for hands-on participation and meaningful exchanges, where they can share their own stories and connect on a deeper level.
Provoke – relate – reveal
Take food tours, for example:
Every dish tells many stories, rich with history and culture. By exploring food from multiple perspectives, we uncover the complex relationships and meanings behind each bite. It’s not just about tasting—it’s about connecting with traditions and the people that bring the food to life.

Interpretation today isn’t something we do for people;
it’s something we do WITH them.
Creating these impactful experiences requires careful
planning, thoughtful design, and seamless implementation.

Recently, we are awarded by national association with annual award – SIMPLY THE BEST

Consultations one-on-one!

Online courses in small groups and personal consultations.

Workshops and courses from 1-5 days, at your place.
Imagine strolling through a vineyard, the sun gently warming your face, and the scent of ripening grapes filling the air. Each step connects you to centuries of tradition, untold stories, and the flavors that shape a region’s identity. At Heritage ID, we don’t just teach you how to present heritage—we guide you in crafting meaningful experiences that resonate deeply with your visitors.
Our journey began with a simple belief: every piece of heritage, whether a story, a taste, or a landscape, can provoke unique value waiting to be explored. Driven by a passion for storytelling, we help you explore these values, making them not just informative but truly transformative. Founded by Max Dubravko Fijačko, a certified Interpret Europe trainer and pioneer in eno-gastro heritage interpretation, Heritage ID Academy combine education with experience, ensuring that every moment with us enriches your understanding and connection to the world around you.





We examined the relationships between interpreter and program characteristics and three visitor outcomes—visitor experience, visitor satisfaction and appreciation, and intentions to change behaviors.

Creative Tourism webinar